This year, Amazon Foods – a pioneering food & beverage company owned by Al Atheed General Trading Company and targeting more than 30 countries around the globe – is getting ready to record its seventh participation in the world’s biggest Show, named Gulfood. This show will take place in Dubai World Trade Center from 16 to 20 February 2020.
During the show, Amazon Foods is planning to introduce its new line of dessert products: La’Nuti , Cream , Chocolate, Amazon Wafer, Amazon Cupcake, and much more. So far, the company’s basket includes more than 250 different first-class quality products such as rice, sauces, dairies, natural beverages, frying oil, coffee, tea, and tuna. However, the special thing in this year’s participation in Gulfood is the featuring of Amazon’s new visual identity.
Inspired by the breathtaking nature of the Amazon rainforests, this new visual identity shown in both the logo and the packaging of the products is characterized by colorful innovative designs resembling the beauty of the Amazon’s nature. These new designs focus on three main elements:
1) rivers, symbolize both the pureness of the products as well as the unity of the company’s long-term product vision.
2) sun, depicts the company’s positive future vision and the light shows the ability to shine every day.
3) birds, stand for the company’s openness and the ability to spread and reach every market throughout the world.
“We aimed toward modernity and elegance in designing our new visual identity. These traits match the quality we provide, the market identity we are known for, and the image we desire to portray for our consumers.” Said Mr. Ahmed Al Blooshi, a member of the board of directors, regarding the new innovational designs. He points out how this new identity expresses its goal of expansion towards professional markets while sustaining progress to offer the best for Amazon Foods’ consumers.
“Our annual participation is a significant opportunity to introduce our high-quality products to the market, enhance connections with manufacturers and distributors, and strengthen ties with consumers.” Said Mr.Raed Zidan the General Manager. He also believes that their annual participation helps them get a clearer idea of the current trends and in widening their knowledge of their clients’ new needs as well as their expectations. This will empower their ability to handle the continuous challenge of leading pioneering products, especially in terms of quality and pricing.
Moreover, Zidan highlights the company’s competitive spirit by saying “We will take advantage of this great occasion [Gulfood] to expose our new products and build a huge web of professional relationships with the most effective traders and investors in the foods & beverages sector.”
It is worth mentioning that Amazonfoods insists on delivering the original flavor of all of its food products by focusing on preserving the identity of the source country along with its own cultural flair.This eventually became a strong pillar in Amazonfoods’ market identity which aims to maintain an authentic moment of originality and tasteful premium products.